Privacy Policy

This Privacy Policy explains how BrandWorksApp LLC (“we”, “us”) collects, uses and protects personal data in BrandWorksApp Insights — the website analytics platform available at app.brandworksapp.us and as a mobile app (the “Platform”). It applies together with the Terms of Use.

1. Who we are

The Platform is operated by BrandWorksApp LLC, a Florida company. Contact for any privacy question: support@brandworksapp.us.

2. Data we collect

Account data: your e-mail address, and your name and profile photo if you sign in with Google. Passwords are handled by Google Firebase Authentication; we never see or store your password.

Access data: which websites you can view (the e-mail addresses a site owner or our team added to a site).

Content you create: comments under work-log entries, requests you send through the “Get your site connected” form (name, website, phone, e-mail, what you need, comment).

Tool data: website addresses you check with the free tools, the check results and daily usage counters (to limit abuse).

Website statistics: for websites connected to the Platform we store aggregated daily numbers from Google Search Console, Google Analytics 4, Google PageSpeed Insights and our AI-visibility checks (e.g. impressions, clicks, visitors, contact clicks). These are totals per day — the Platform does not receive or store personal data of those websites’ visitors.

Technical data: Firebase keeps your sign-in session on your device; Google Cloud keeps standard server logs (IP address, time, request) for security and troubleshooting.

3. What we do not do

• We do not sell or “share” personal data for cross-context advertising.
• We do not show ads and do not use advertising or tracking SDKs in the Platform.
• We do not take payments in the Platform.

4. How we use data

• To create your account, sign you in and show you the websites you have access to.
• To display statistics, the work log and the effect of work done on a website.
• To deliver comments and requests to our team and to reply to you.
• To send service e-mails: invitations, replies to your comments, “new work on your website” notices and the weekly summary. You can ask us to stop the notices and summaries at any time.
• To run the free tools and protect the Platform from abuse.

5. Legal bases (EEA/UK)

We process data to perform our contract with you (providing the Platform), on our legitimate interests (security, improving the service, answering requests) and, where required, on your consent, which you can withdraw at any time.

6. Service providers

We use trusted providers that process data on our behalf:

• Google LLC — Firebase Authentication, Cloud Firestore, Cloud Functions, Hosting, and Google APIs (Search Console, Analytics, PageSpeed) — USA.
• Resend — delivery of service e-mails — USA.
• OpenAI and Anthropic — only for the AI recommendation test: we send test questions and the business name; no personal data of users.

7. Retention

Account data and content are kept while your account exists. When you delete your account we delete your personal data within 30 days, except where we must keep it by law. Aggregated website statistics belong to the website owner and stay with that website. Server logs are kept for a limited time by Google Cloud.

8. Your rights

Depending on where you live (including California under the CCPA/CPRA and the EEA/UK under the GDPR) you may have the right to access, correct, delete or receive a copy of your data, to object to or restrict processing, and not to be discriminated against for using these rights.

• Delete your account and data in the app: Profile → Delete account and all data.
• For any other request write to support@brandworksapp.us. We reply within 30 days.

9. Security

Data is transferred over encrypted connections (HTTPS/TLS) and stored on Google Cloud. Access is limited by role-based security rules: a client sees only their own websites.

10. Children

The Platform is a business tool and is not intended for anyone under 18. We do not knowingly collect data from children.

11. International transfers

Data is stored and processed in the United States. Where required, transfers rely on appropriate safeguards offered by our providers.

12. Changes

We may update this Policy. The date at the top shows the current version; for significant changes we will notify you in the Platform or by e-mail.

13. Contact

support@brandworksapp.us · BrandWorksApp LLC, 700 Siena Palm Dr, Apt 303, Celebration, FL 34747, USA.